Pon Shuttel
Designing the mobility service of the future
Challenge
A lease car has been an evident business asset for many employees during recent decades. But times are changing. Especially for millennials, owning a car is no longer a necessity for moving around. Today the focus is more on flexibility, low costs and travelling with less impact on the environment.
Volkswagen Pon Financial Services (VWPFS) seized this opportunity and asked Kraftwerk and Fronteer to design the mobility service of the future.
Approach
- Brand Purpose & Positioning
- Concept Development
Through expert co-creation, the VWPFS team and Kraftwerk we developed a new service, brand and company: Shuttel.
Result
With Shuttel, employees have access to a wide range of transport options, from public transport to the shared vehicles of Greenwheels. All mobility transactions are registered online via the mobility card. VWPFS will soon launch an app for users of the Shuttel card.