Doctors Without Borders
Building a community of givers during a crisis with Doctors Without Borders when it’s needed the most
Challenge
Doctors without Borders (MSF) is without a doubt the best and boldest organisation for emergency responses. They save lives when others don't. MSF depends on donations. Companies, business, teams are important sources of funding but underleveraged. MSF felt it needed a fresh take to fundraising within companies.
Approach
- Strategy
We invited large Dutch multinationals and together with the MSF team we found out how crowdfunding within organisations can boost funding when people are aware most: in the heat of the moment.
Result
MSF decided to continue to develop the new proposition and use a partners to realise the new concept. We certainly hope we contributed a more robust funding flow for MSF. We wish them all the best in the important work they carry out everyday.