Myne, a metal scraper, has made a huge transformation in the past years. Through technological research and innovation, they have now developed a new impact business model that converts metal waste into high-quality circular metal in 5 revolutionary steps. They are the first in the world to introduce 100% circular aluminium. Their ambition is to become the first fully circular metal scraper.
With this transformation, the board wants to assess how their organisation should grow along with this development and become a fully sustainable organisation as well.
Resulting in the question: how deep is sustainability embedded in the organisation and where are the opportunities for improvement?
Myne wants to make their sincere intentions explicit, by in the future being able to apply for a B Corp certificate*. However for now this was not the goal, but a means to assess their gap.
* = B Corps make choices that affect not just their shareholders, but everyone associated with the service or product (including the environment). In the Netherlands there are +400 companies with the certificate, such as Tony's Chocolonely, Auping and Elho. A strict one condition is having a mission that is not just about profit.