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Our vision

Elemental is a mission-driven strategy and innovation firm.
We inspire and enable organisationsto make the transition to a planet and society that thrive. 

We are at the beginning of a sustainable transition.

Our society is currently at a critical crossroads. We are faced with the choice of continuing on the path of unlimited economic growth focused on short-term profit maximisation, with negative consequences for people, animals and planet.

Or, we can take an entirely new direction, in which everyone actively contributes to the creation of a sustainable and inclusive society.
A world without climate change, resource shortages, inequality and polarisation.

In our vision, organisations can make an impact on this: large and small, in business, government, education and research. Elemental feels responsible for this critical transition and is very keen to use its knowledge and expertise to make an impact together.

Make purpose work.

Organisations are key to accelerating the transition

For us it’s clear, organisations have the choice of:

Continuing on the old path

Actively reducing their negative impact

Or, creating opportunities to reinvent themselves and generate positive impact, in order to create a ripple effect in society

Elemental is there for organisations that really want to take action. Not only reduce negative impact on nature and well-being, but also generate positive impact. Our society needs these organisations.

Organisations that choose to become regenerative and allow sustainable society to flourish. Where every first step counts.

This new path sometimes brings unprecedented challenges.
The road to a sustainable and inclusive society requires new ideas, strategies and flexibility, collaboration with other parties, and leveraging diverse sources of information.

Elemental inspires
& accelerates action.

We have an interdisciplinary team eager to share its knowledge, energy and expertise to make an impact together.
We do this with:

contagious energy

We are known for our energy, optimism and ideas, we inspire with our way of approaching problems. We bring fun and constantly seek connection.

Future-proof approach

With our future-proof approach, we inspire and enable people and organisations to take action. We bring imagination, make systemic challenges manageable and believe in the power of co-creation. We co-create solutions with each other, both inside and outside the organisation.

Always action

We lead by example and have a wide range of skills to give organisations the confidence, tools, relationships and strength to move to action. From start to finish, tailored to the context of the organisation.

Pieter van der Boog

Jennifer Veldhuis

Roxanne van Rijn

Nina Grispen

Marloes de Wildt

Pascal van de Poll

Taetske Dekker

Flore Rens

Mariette van Muijen

Eibert Anderiesse

Aivan Palmtak

Leonie van Mierlo

Leonie Koelmans

James Veenhoff

Irheen de Vries

Sophie Dijkkamp

Mark Hakhof

Babke Hogenhuis

Kick van der Niet

Lieke Schneijdenberg

Hugo Polman

Tim Ramsche

Emma Schootstra

Maarten van Bemmel

Carlijn Tempelaars

Justin van der Starre

Jolijn de Roode

Martine Hochstenbach

Brenda Tjon-Fo

Martijn Pater

Celia de Vries

Rosa Elgershuizen

Gittan Kuiper

Britt Schijvenaars

Ferry van Halem

Merel Mathôt

Saar Jonkmans

Anne-Claire Snijders

Myrthe Lemmen

Anne-Lies Dubel de Jong

Fleur Rozendaal

OUR MANIFESTO

Make
purpose
work.

We are working towards a planet and society that thrive. Here’s how we get there:

To thrive’, it is a new outlook that replaces the single-minded view of financial growth. It makes ecology and social well-being as important as economic progress.

Thriving has a close relationship with regeneration. This applies to people and animals, but also to organisations and systems, such as ecosystems, societies and economies. Without regeneration, there would be no start-ups, no new initiatives, no technological innovations, no development of countries; no emergence of civilisations, no forests and oceans where species live, no living earth.

For organisations to thrive, we create and build positive impact, and at the same time reduce and build off that which extracts value from society and planet.

Innovation seemed to be the only real source of economic growth. Now we see innovation as the engine for transitions. Innovation is successful when it is regenerative for ecology and/or society. With visible impact. This means that organisations must learn to no longer put and measure financial value first, but ecological and/or social. This is how organisations allow the planet & society to flourish. By setting themselves up as a ‘force for good.

Finding
a new
balance.

A thriving society is one that meets the needs of the current generation without compromising the opportunities of future generations. It gives importance to multiple forms of value and works towards:

A thriving society is one that meets the needs of the current generation without compromising the opportunities of future generations. It gives importance to multiple forms of value and works towards:

ECOLOGICAL VALUE 

Nature facilitates life on earth and is the basis for everything we (want to) do. Nature, and the earth, has its limits, planetary limits. Within those limits, we keep the earth liveable and nature provides renewable raw materials for our economy and for future generations.

SOCIAL VALUE

We face major social challenges: in education, health, equality, rights, etc. This is not only a task for politicians and civil society organisations. Every organisation is responsible for promoting social and financial equality and inclusion.

FINANCIAL VALUE

The current economic system creates a lot of financial value and brings prosperity. The financial perspective that dominates decisions must step back and stand alongside ecology and society. After all, they are the foundation on which the economy can run.

This calls for a new balance: integrating social and environmental value into the strategy of organisations is the key to success. In this new balance, you work towards an organisation that functions economically because you create value in these other areas. A win-win. By the way, this is not a nice-to-have.

That’s why we
are B Corp.

We see our B Corp certification as confirmation of our intrinsic motivation to enable organisations to make the transition to a planet and society that thrive. And we do this not only with others, but also with ourselves.

We are proud of our 90 points with which we score above average in both the Netherlands and our sector. The way we have developed policies and practices characterises the way we work. We do it together. We use the knowledge available and complement it with inspiration. In fact, we enjoy doing this so much and find it so important that a large part of our team was trained by B Lab to become a B Leader. This means we help organisations formulate a sustainable ambition, encourage them to become a B Corp themselves.

Thank you for your interest.

You're almost there! Just give us your contact information, and you'll receive our whitepaper on "Integrating societal
and ecological impact in innovation
from day 0" 
in your mailbox.

Whitepaper download - "Innovation"

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Thank you for your interest.

You're almost there! Just give us your contact information, and you'll receive our whitepaper on "Why coalitions fail and how to prevent it"  in your mailbox.

Whitepaper download - "Coalitions"

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