Teaching the teachers to do co-creation


September, 2022

What does tomorrow’s talent need to learn in school today?

This year marks the tenth anniversary of the Jean School, the first school that educates in sustainable denim development. Jean School was founded by the Roc of Amsterdam, denim brands and players in the industry. Since then, we have developed over 30 new forms of education. All of these forms were created in co-creation together with experts from the work field. During these co-creation sessions they bring in fresh perspectives, knowledge about the work environment context, inspiring examples from elsewhere and role models for students.

Educating connectors and designers for lasting impact

Our co-creation methodology has been of great value in this process. Connecting experts from the work field and translating insights into new forms of education. We love this work, but how might we make more impact? Last year we started educating Connectors and Designers in specific schools in order to be able to co-create themselves. In 10 weeks they learn how to translate a trend or an idea into an appealing pitch, which they discuss with colleagues, companies and students; they are taught how to select and attract the best experts for co-creation and they learn how to actually organise and host a co-creation session. 

These concepts are translated into a pilot for new education, ready for students to test and experience. And of course, this also happens in co-creation with interesting companies in their field of study. This school year, we will be doing courses at the Summa College in Eindhoven and the ROC of Amsterdam-Flevoland. 

Would you like to learn co-creation in vocational education? Interested in hearing more? Reach out to us at


Similar articles

Being B Corp certified, is Elemental!

Elemental is B Corp certified, and we couldn’t be more proud! Have a look at our journey, and why we find it so important to be a part of the community.

Vraag eens: hoe gaat het met je en wat kan ik voor je doen?

Deze week vieren we in Nederland Diversity Day: een celebration voor alle zichtbare en onzichtbare verschillen tussen mensen, of het nou gaat om leeftijd, gender, culturele achtergrond, seksuele geaardheid maar ook verschillen in denken en...

The future of… our food system

In this chapter, we dive into the world of food, uncovering the challenges faced by the industry and gaining insights from Sophie Dijkkamp and Marianne Thieme, two of our talented transformation strategists at Elemental.

“Growth or Degrowth?” That is the wrong question

Since the publication of the Limits to Growth study, there have been two camps within the sustainability movement: the “Growth” camp and the “Degrowth” camp, which disagree on whether the economy should continue to grow...

International Women’s Day

Today is International Women’s Day (IWD) and this year’s theme is centered around Embracing Equity! Elemental wants to contribute to this important (and necessary) topic by sharing insights from our own experience. That’s why we...

World Sustainable Energy Day 2023

Sustainable energy is a very difficult topic. The energy system is the most complex system we have ever built. How to transform this? How to work with all stakeholders involved and create concrete solutions? People...

Top 5 trends in retail in 2023

Let’s take a fresh look at 2023. With increasing prices, staff shortages and market uncertainty, what can we expect in retail? Here are our learning from innovation research from leading brands we worked with in...

    Thank you for your interest.

    You're almost there! Just give us your contact information, and you'll receive our whitepaper on "Why coalitions fail and how to prevent it"  in your mailbox.

    Whitepaper download - "Coalitions"

    * By signing up to receive our whitepaper, you agree to sign up for our quarterly newsletter and other marketing related emails. You can of course deregister through the confirmation email with the downloadable whitepaper, which will remove your from our mailing list.