ROC van Amsterdam

Co-creating the world’s first and only school of denim

Challenge

Amsterdam is rapidly becoming one of the world’s most directional ‘denim industry’ capitals. G-Star, Denham, Calvin Klein, Hilfiger, Scotch&Soda, Kings of Indigo and many other brands are based here. Alongside many opportunities, this brings challenges and responsibilities. How to train a bright blue generation of new talent that will bolster the development of Amsterdam’s denim brands, and lead the transition to a cleaner industry?

Approach

  • Concept Development
  • Coalition building
  • Coalitions
One of the first and most remarkable public-private collaborations in Dutch education: a 3-year denim-dedicated education programme; government-funded and state-accredited. The approach that formed the basis for this school (of close collaboration with multi-industry-leader coalitions to conceive, develop and realise new education programmes) has recently been taken as a blueprint for further education reform in collaboration with ROCvA. we redefined education in Physical Education, Event Production, Logistics, Menswear, Hospitality. And with Retail, Beauty and Finance coming soon.

Result

After only 5 years in operation, Jean School is a globally acknowledged center of education. Attracting students from all around the world, collaborating with top brands, manufacturers and academies. Jean School was recently ranked #101 in a global list of top fashion institutes. Remarkable for a vocational programme to sit among – and above – highly reputed master courses.

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