Reukema

Strategy to become a circular metal supplier

Challenge

Reukema used to be a scrap metal trader. But when looking at all movements in the global scrap metal market they decided to take a different approach. After partnering with TU Delft and finding a radical new solution to improve the circularity of recycled metals they needed to adapt their strategy.

Approach

  • Strategy
  • Sustainability Strategy
Over a few months we organised workshops for the board in which we took decisions and move the strategic narrative forward.

Result

A new story of Reukema and how they will make the transition from being a trader to being a circular metal supplier.

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