Rainforest Alliance

Finding new opportunities in the field of ‘full transparency’

Challenge

Commodity markets are becoming more transparent: from true pricing initiatives to fully transparent supply chains. All with a common aim: to realise a fair market. Rainforest Alliance wanted to explore the market of Full Transparency and it’s potential role in this space. Uncovering questions like: How can transparency be most beneficial to farmers? What role will legislation play in full-transparency? Who should be the owner of data in a fully transparent market? What new data and technology are key to adopt? What do brand and consumers look for in full transparency?

Approach

  • Co-creation
To understand the theme of full-transparency we used a mix of desk research and expert interviews; exploring a broad range of topics: from technology & data to legislation, key market players and propositions. With a “lighthouse workshop” we formulated a future role and position for Rainforest Alliance in this field. During a “co-creation” session with 9 external experts we set up concrete opportunities for Rainforest Alliance in full-transparency. With experts in coffee, cacao, legal, technology & more.

Result

This project resulted in a clear role and actionable way forward for Rainforest Alliance in the Full Transparency space. Including a map of potential opportunities in this space, a partner data base with 50+ potential partners and a deep-dive into 15 potential partners.

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