ING

Startup Launch Class

Challenge

After the transformation to an agile organisation, ING was looking for ways to further develop their agile coaches with innovation skills. We combined this with the desire of ACE to run a programme for student startups (students from HvA & UVA).

Approach

The programme consisted of 10 weeks, each week would have an online lecture on a specific topic, a physical workshop and coaching sessions. Throughout the programme the student startups have covered all parts of their business model and validated them with experiments. As a bonus they would receive pitch training from a famous dutch actor

Result

During the 2 editions of Startup Launch class 24 startups have participated and were coached by ING coaches. Many of the startups have made critical changes to their original ideas/business models through the weekly experiments that they ran during the programme.

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