Integrating sustainability in innovation with the Triple Layered Value Proposition Canvas

Vision

Integrating sustainability in innovation with the Triple Layered Value Proposition Canvas

2024

For businesses that want to be a force for good, the ultimate value proposition delivers value for their customers, the environment, society and their business. Unfortunately, many of the innovation tools that help you develop propositions and business models have been developed in an economy-centric era. One of these tools, the Value Proposition Canvas has been really effective in helping people design, test and develop successful value propositions. We have adjusted the Value Proposition Canvas to include the environment and society so that it can be used to work on those ultimate value propositions with value for customers, the environment, society and business.

Framework: the Triple layered Value Proposition Canvas

Integrating societal and ecological impact in  innovation is a complex task. Innovation  is often approached from an economic perspective and taking  ecological and social value on board is not yet standard practice. The BMC has already been adapted to expand beyond economic value to include social and ecological value in ‘the Triple Layered Business Model Canvas’ (3BMC). The 3BMC consists of 3 canvases through which you can analyse, design and improve your business model; a economic canvas, societal canvas and environmental canvas, each with 9 building blocks. This makes the 3BMC solid, but with 27 building blocks, it is  also quite complex for early stage innovation teams. The Triple Layered VPC (3VPC) is exactly designed for this purpose: to provide a tool for early-stage innovation teams to:

  • Facilitate a holistic design process which includes society and the environment
  • Stimulate optimism by focusing on solving issues and creating positive benefits
  • Get started fast with designing and testing

Putting it into practice

In our mini whitepaper, we introduce the 3VPC in more detail and elaborate on how to put the 3VPC to use within your organisation. We invite you to download the whitepaper via this link and start experimenting with the 3VPC. 

And as with any innovation: our process is far from finished.We are curious to learn from your experiences in applying the framework and we look forward to seeing your examples, questions and suggestions.  If you would like to exchange ideas, please let us know. We would love to talk to you!

Contact Babke Hogenhuis (babke.hogenhuis@elementalstrategy.com)

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