As an organisation, you operate in a rapidly changing context: customer behaviour changes, talent sets new demands, your sales market changes. But in addition, the entire economy is also evolving, towards a meaningful economy as Kees Klomp - Professor of Applied Science, Rotterdam University - formulates, where organisations flourish instead of grow, where social and planetary boundaries are guarded. For many organisations, this requires a transformation into a meaningful, purpose-driven organisation. This is not a one-off transformation; as an organisation, you need to be able to continuously renew yourself. The challenge of staying relevant.

Read more at our vision page.

Too often, the focus of transformations is on the means and less on what you want to achieve with it. An agile transformation without connection to strategy, innovation training without daring to invest in new directions. At Elemental, we believe that the power of your adaptability is the key to expressing your purpose and staying relevant. A new strategy or purpose only makes sense if you show as an organisation that you can adapt.

Our 'Thrive by Design' framework Enables your organisation to express your purpose. By designing transformation. By doing this, you are able to shape any innovation, engage with it and, in the process, increase your organisation's self-learning capacity.

To be successful in delivering on your purpose or strategy, it is important to work on all these 9 elements. We start small, design an element, test it in practice, learn from it and then look at how to scale up. That is the power of Thrive by Design.