Internal transformation at Tony's Chocolonely

From a choco-rebel to a serious disruptor

Challenge

Tony's Chocolonely continues its global expansion and is developing into a global brand. With the aim of creating impact on a much larger scale. This evolution places new demands on all aspects of the organisation. Ranging from the need for better and more frequent alignment of strategy across the organisation, to clearer processes, standardisation of working practices, expansion of leadership capabilities, strengthening of leadership responsibilities and a more global collaborative culture.

Tony's was looking for support in designing and developing a strong foundation, leveraging current strengths and evolving capabilities to continue to meet current and growing global demand.

Approach

  • Thrive by design
  • Change
  • RASCI

Because of the great diversity between different parts of the organisation, we worked on two levels:

- In the first phase, we prepared and facilitated workshops with a good team with the board to develop the goals and outline design of the required changes.

- In the second phase, we supported several departments in developing their differentiated strategies. We guided them to tailor the strategy to their specific context and translate it into improved processes, practices and responsibilities.

Result

As a result, we delivered:

- A change story, communication plan and governance structure to bring the strategy to life

- A clear innovation process and RASCIs, in collaboration with all relevant departments and stakeholders important for new product development

- Strategies for people & culture, finance and operations

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