Sustainable strategies for Nutreco
Challenge
Nutreco, a company with a mission to feed the future, aims to have a positive impact on society while promoting sustainable practices. As part of their commitment to sustainability, their aquaculture brand Skretting sought our help in finding innovative solutions to better balance their business goals with environmentally conscious practices. Our collaboration lasted three months, including three two-day bootcamps, during which we combined innovation and sustainability to develop concrete strategies for the brand.
Approach
- Strategy
- Sustainability Strategy
- Concept Development
We began our work with a value chain analysis, delving into the trends and impact knowledge that already existed within the salmon industry. Through this analysis, we identified a number of "value boxes", areas where sustainability and business outcomes intersect. These value boxes were then validated throughout the chain, from consumers and supermarkets to salmon farms and ingredient suppliers.
For the most valuable pockets, we conducted interviews with the stakeholders who had the most influence, uncovered their needs and identified potential obstacles. Based on this insight, we brainstormed ideas and developed them into concepts through prototyping and impact analysis. Through this process, we were able to create tangible solutions for Skretting that balanced their business needs with environmental considerations, taking steps towards a more sustainable future.
Result
Overall, our collaboration with Nutreco's Skretting brand enabled us to make significant progress towards our shared goal of sustainable, responsible business practices. Through our approach of combining innovation with a focus on sustainability, we were able to identify and develop concrete strategies that not only align with Nutreco's mission, but also create value for their business and the industry as a whole.