Sustainable innovation at Skretting

Sustainable innovation in the salmon chain
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Challenge

Skretting is a fish feed producer and, as part of Nutreco, working towards their goal of feeding the future. This means they are looking for ways to contribute to a healthy society in a sustainable way.

This coincided with the Innovation Movement within SHV and they were looking for a way to bring sustainability and innovation together.

Approach

  • Sustainability Strategy

We developed a 3-month programme with three 2-day bootcamps to discover opportunities, get ideas and validate assumptions.

We started with a value chain analysis: identifying the trends and knowledge about impact (materiality) already present in the salmon industry. We identified a number of 'value pockets', areas where sustainability and business outcomes go hand in hand. These 'value pockets' were validated throughout the chain (consumers, supermarkets, salmon farms, ingredient suppliers).

For the most valuable pocketbooks, the teams interviewed the stakeholders with the most influence: what are their needs and what holds them back? We then brainstormed ideas and developed them into concepts through prototyping and impact analysis.

Result

The result was 3 innovations for different value chain stakeholders that focused on different mechanisms to make the salmon chain more sustainable.

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