ING startup course

Startup startup course

Challenge

After transforming into an agile organisation, ING was looking for ways to further develop their agile coaches with innovation skills. We combined this with ACE's desire to run a programme for start-up students (students from HvA & UVA).

Approach

The programme consisted of 10 weeks, with each week including an online lecture on a specific topic, a physical workshop and coaching sessions. During the programme, the start-up students covered all components of their business model and validated them with experiments. As a bonus, they received pitch training from a well-known Dutch actor.

Result

During the 2 editions of the Startup Start-up Course, 24 startups participated and were coached by ING coaches.

Many of the startups made crucial changes to their original ideas/business models through the weekly experiments they conducted during the programme.

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