Circular business model for Reukema

Strategy to become a circular metal supplier
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Challenge

Reukema used to be a scrap dealer. But when they considered all the movements in the global scrap metal market, they decided to do things differently. After collaborating with TU Delft and finding a radical new solution to improve the circularity of recycled metals, they had to change their strategy.

Approach

  • Strategy
  • Sustainability Strategy

Over a few months, we organised workshops for the board in which we took decisions and moved the strategic story forward.

Result

A new story from Reukema and how they will make the switch from trader to circular metal supplier.

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