Being B Corp certified, is Elemental!


We’re B Corp certified! 

We see our B Corp certificate as confirmation of our intrinsic motivation to enable organizations to make the transition to a planet and society that thrive. And we do this not only for others, but also for ourselves.

Elemental is the result of a merger between Fronteer (B Corp) and Strategiemakers (B Corp in the making). This means that as a new company, we have re-entered the certification process. This brought us structure & acceleration in merging the various practices and policies. In doing so, the certification itself was not the end goal and therefore we do not feel that we are already there. There are still so many opportunities to make our operation and business model more sustainable.

But first, we celebrate for the recognition of our common mission. And of course, our score of 90.3, which is nearly 10 points above the industry average!

What has B Corp brought us thus far? 

1. Inspiration and reflection: the process we went through to get the B Corp certificate brought reflection. Much is going well; but there is always room for improvement. The various focus areas of the B Impact Assessment (BIA) require a broad focus. Offering a vegetarian lunch or traveling by train to your customers is not enough. Going through the procedure is a confirmation that we are going in the right direction but are not there yet. Fortunately the BIA offers enough inspiration and challenges. Besides, certification should obviously not be the goal either, but rather a nice bonus and confirmation of the positive impact we are making. A future where performing at B Corp level is the norm and having certification no longer makes you special should be
the goal as far as we are concerned. Just as we strive to help other organisations in the transition, and then go away too.

2. Structure: the BIA brings structure to the interventions you can make as an organisation to become more sustainable. First, with the impact areas: governance, workers, community, environment and customers, but also with the subcategories underneath. This helped us to divide the work between the different circles and roles. We work with holacracy within Elemental and find it important that everyone can help build the organisation.

3. Recruitment: several colleagues joined us through platforms like greenjobs where they turned on the B Corp filter. With the motivation of wanting to work for a mission-driven organisation.

4. Community & events: besides having the certificate, being a B Corp also allows you to get in touch with like-minded companies. This way, you share knowledge and inspiration with organisations from inside and outside your sector. One of the concrete examples of this is the JEDI (Justice Equity, Diversity & Inclusion) taskforce that we as Elemental participate in. The taskforce is a space for B Corps in Benelux to come together and make space for JEDI. This is done by sharing resources, discussion and designing and implementing campaigns and initiatives such as master classes.

We are proud of the certificate and the milestone it represents for Elemental. Together with our team of enthusiastic B Leaders, dreamers and doers, we hope to spread this belief that business can and should be used as a force for good. So, join the movement!

Did this article trigger further thoughts? Do you have questions about B Corp Certification?
Or, do you have a challenge where you could use our help? 

If so, contact one of our B Leaders: Justin van der Starre via 

Justin van der Starre

Justin van der Starre


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