5 reasons to become B Corp


– Justin van der Starre (Strategy & Transformation Consultant / B Leader)

B Corp: A powerful expression of your commitment to sustainability

More and more companies are wondering how to integrate and ensure sustainability in their organisations. In the coming years, the laws and regulations on sustainability obligations will continue to expand to a wider range of companies, including smaller SME organisations. For many organisations, it will therefore become increasingly harder to see the forest for the trees. 

Especially for these smaller companies, B Corp is  a good tool to take the first steps in the right direction. B Corp is a certification created by B Lab. In essence, a B Corp certification recognises companies that not only strive for profit, but are committed to creating positive social and environmental impact as an integral part of their corporate mission and decision making.

Why become a B Corp?

1. It creates a culture of positive change: the process of becoming a B Corp gets you thinking about the impact you have. It sends. asignal to employees in the organisation that your company is committed to putting B Corp values at the heart of the business strategy. It also often leads to new ideas and policies that have a visible positive impact on employees’ daily work. 

2. Measuring impact: B Corp certification provides a structured framework for measuring and improving your company’s social and environmental impact. This not only helps with accountability, but also forces continuous improvement. 

3. It leads you to better performance: the assessment tool (B Corps’ B Impact Assessment, BIA) is a learning tool and provides insight into how to improve your operation and business model in 3 ways. First, it stimulates action in undiscovered areas within your organisation. Second, it provides insight into how to grow even in the aspects in which you already excel. Finally, it encourages broader thinking about your real impact on the four different stakeholder groups (employees, customers, community & environment). 

4. Show you’re serious: a B Corp certification shows that your company is committed to sustaimable social change. This attracts customers and new employees. Many B Corps find that customers choose them specifically because they are B Corp. This also applies to employees and is distinctive in a structurally tight labor market. 

5. It’s a real community: many companies that become B Corp are positively surprised that they are part of a real community. Consisting of companies and their leaders who are genuinely interested in creating positive impact and want to support other companies do the same. 

Did this article trigger further thoughts? Do you have questions about B Corp Certification? Or, do you have a challenge where you could use our help? 

If so, contact our B Leader Justin van der Starre via justin.vanderstarre@elementalstrategy.com. 

Justin van der Starre

Justin van der Starre


Similar articles

Door de ogen van onze meest trouwe medewerkers

Met het samengaan van Strategiemakers en Fronteer vorig jaar, zijn ook twee groepen medewerkers samengebracht tot het huidige Elemental team. We vroegen onze twee langst zittende medewerkers naar hun ervaringen met de twee oude bedrijven,...

Embracing Broad Prosperity

In the past, everyone used to think that economic growth was the only way to succeed, but things have changed, and we’re challenging that idea too. Nowadays, the quest for prosperity goes beyond just making...

Road to B Corp | More than a certificate

Navigating the B Corp certification process may seem challenging for many organizations, but the positive impact it yields outweighs the associated hurdles. In our experience, the key to sustainable transformation lies in leveraging the B...

Stagediscriminatie? Afgelopen.

In co-creatie met studenten, docenten, stagecoördinatoren, experts op het gebied van inclusie, recruiters en andere ondernemers verkenden we de vraag: ‘Hoe kunnen we samen een einde maken aan stagediscriminatie’.

Being B Corp certified, is Elemental!

Elemental is B Corp certified, and we couldn’t be more proud! Have a look at our journey, and why we find it so important to be a part of the community.

The future of… our food system

In this chapter, we dive into the world of food, uncovering the challenges faced by the industry and gaining insights from Sophie Dijkkamp and Marianne Thieme, two of our talented transformation strategists at Elemental.

    Thank you for your interest.

    You're almost there! Just give us your contact information, and you'll receive our whitepaper on "Integrating societal
    and ecological impact in innovation
    from day 0" 
    in your mailbox.

    Whitepaper download - "Innovation"

    This field is for validation purposes and should be left unchanged.

    Thank you for your interest.

    You're almost there! Just give us your contact information, and you'll receive our whitepaper on "Why coalitions fail and how to prevent it"  in your mailbox.

    Whitepaper download - "Coalitions"

    This field is for validation purposes and should be left unchanged.

    * By signing up to receive our whitepaper, you agree to sign up for our quarterly newsletter and other marketing related emails. You can of course deregister through the confirmation email with the downloadable whitepaper, which will remove your from our mailing list.