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Make purpose work.

Breakthrough innovation   ♦   Mission-driven organisations  ♦   Coalitions for impact

On a mission to support business as a force for good

 

What we do

Explore

  • Together, we define a sustainable future for your industry, product and brand.

Transform

  • We empower teams, leadership and culture to be purpose-aligned.

Collaborate

  • We build and orchestrate coalitions for stakeholder co-creation.
Explore
Breakthrough innovation
Transform
Mission-driven business
Collaborate
coalitions for impact

Together we define a sustainable future for your industry, product and brand.

We empower teams, leadership and culture to be purpose-aligned.

We build and orchestrate coalitions and stakeholder co-creation.

Our approach

Redesign your business as a force for good

Redesign your business as a force for good

CO-CREATION

Our proven approach leads to fresh perspectives and breakthrough solutions with mandate

DESIGN DOING

Structured creativity, open minds and empowered teams

SYSTEMIC PERSPECTIVE

Crack the codes to unlock value for people, planet & business

Work

Work that matters

Heineken

Creating Heineken’s new sustainable development strategy for 2020-2030: a nimble and focused design process

Tony’s Chocolonely

Through a series of workshops with the Tony’s team, we created new approaches to communicate the good and the tasty sides of the brand. We then talked to Tony fans and other chocolate lovers and...

SUMMA College

Developing the education for the entrepreneurs of the future at SUMMA College

Alliander

Co-creation of scalable local energy solutions: how to meet the evolving demands of the sustainable energy market

VPRO

Iconic TV broadcaster VPRO sets sights on successful digital future: A co-created vision for engaging new audiences online

Nutreco

Combining innovation and sustainability: how we helped Nutreco’s Skretting brand develop strategies for a more sustainable future

Gemeente Amsterdam

Creating sustainable Amsterdam 2030: municipality embraces doughnut concept for organizational design and achieving sustainability goals

Amsterdam&partners

The Municipal Executive of the City of Amsterdam has asked amsterdam&partners to advise on the future of the visitor economy.

GasUnie & Enexis Group

Together with the initiators of the 2bcm Alliance, we started to define a shared ambition for the future of green gas in the Netherlands.

Rainforest Alliance

Developing new directions for relevant growth through global online co-creation together with experts from Mexico, Guatemala, and Indonesia.

    At a glance

    40+

    Dedicated strategists,
    connectors, designers and
    support team

    5K+

    Clients have been co-creating with us to become a force for good

    15+

    Years of experience in strategy,
    design thinking and co-creation

    AMS

    An Amsterdam-based boutique
    strategy firm with global reach

    Mission-first, since day one

    Team

    Meet our team.

    Björn Merckx

    Martine Hochstenbach

    Taetske Dekker

    Babke Hogenhuis

    Flore Rens

    Leonie Koelmans

    Tim Ramsche

    James Veenhoff

    Sophie Dijkkamp

    Pieter van der Boog

    Justin van der Starre

    Maarten van Bemmel

    Roxanne van Rijn

    Ferry van Halem

    Vivian ten Have

    Leonie van Mierlo

    Rosa Elgershuizen

    Saar Jonkmans

    Marianne Thieme

    Lieke Schneijdenberg

    Martijn Pater

    Marloes de Wildt

    Jennifer Veldhuis

    Joska Stoorvogel

    Pascal van de Poll

    Femke van Dam

    Strategy Intern

    Mariette van Muijen

    Shannen Chin

    Carlijn Tempelaars

    Hugo Polman

    Mark Hakhof

    Merel Mathôt

    Gittan Kuiper

    Britt Schijvenaars

    Elisabeth den Heeten

    Myrthe Lemmen

    Nina Grispen

    Anne-Lies Dubel de Jong

    Malou Peters Sengers

    Emma Schootstra

    Celia de Vries

    Fleur Rozendaal

    Jolijn de Roode

    Brenda Tjon-Fo

    Thank you for your interest.

    You're almost there! Just give us your contact information, and you'll receive our whitepaper on "Why coalitions fail and how to prevent it"  in your mailbox.

    Whitepaper download - "Coalitions"

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