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Make purpose work

Elemental is a mission-first strategy and innovation firm. We inspire and enable organisations to drive the transition towards a planet and society that thrive.

What we do

Strategy

  • What does the future of your industry look like, and what will be your legacy?

Transformation

  • Empower teams to bring their purpose to life in day-to-day work, decisions and impact.

Coalitions

  • Break boundaries and drive impact through collaborative action.
Strategy
Transformation
Coalitions

What does the future of your industry look like, and what will be your legacy?

Empower teams to bring their purpose to life in day-to-day work, decisions and impact.

Break boundaries and drive impact through collaborative action.

Our approach

Design thinking • Co-creation • Systems

 innovation • Design thinking • Co-creation • Systems

 innovation

Creativity and collaboration are at the core of our work. In a time where breakthrough solutions are needed, we unlock new ideas by taking a systemic approach and engaging a diversity of perspectives.

Work

Work that matters

Alliander

Co-creation of scalable local energy solutions: how to meet the evolving demands of the sustainable energy market

VPRO

Iconic TV broadcaster VPRO sets sights on successful digital future: A co-created vision for engaging new audiences online

Heineken

Creating Heineken’s new sustainable development strategy for 2020-2030: a nimble and focused design process

Nutreco

Combining innovation and sustainability: how we helped Nutreco’s Skretting brand develop strategies for a more sustainable future

Gemeente Amsterdam

Creating sustainable Amsterdam 2030: municipality embraces doughnut concept for organizational design and achieving sustainability goals

Amsterdam&partners

The Municipal Executive of the City of Amsterdam has asked amsterdam&partners to advise on the future of the visitor economy.

GasUnie & Enexis Group

Together with the initiators of the 2bcm Alliance, we started to define a shared ambition for the future of green gas in the Netherlands.

Rainforest Alliance

Developing new directions for relevant growth through global online co-creation together with experts from Mexico, Guatemala, and Indonesia.

    At a glance

    40+

    Dedicated strategists,
    connectors, designers and
    support team

    5K+

    Clients have been co-creating with us to become a force for good

    15+

    Years of experience in strategy,
    design thinking and co-creation

    AMS

    An Amsterdam-based boutique
    strategy firm with global reach

    Mission-first, since day one

    Team

    Meet our team

    Myrthe Lemmen

    Anne-Lies Dubel de Jong

    Fleur Rozendaal

    Vivian ten Have

    Shannen Chin

    Ferry van Halem

    Babke Hogenhuis

    Merijn Roggen

    Martijn Pater

    Lieke Schneijdenberg

    Celia de Vries

    Roxanne van Rijn

    Daniel ten Broeke

    Mariette van Muijen

    Marianne Thieme

    Nina Grispen

    Hugo Polman

    Saar Jonkmans

    Justin van der Starre

    Merel Mathôt

    Maarten van Bemmel

    Leonie van Mierlo

    Pascal van de Poll

    Mark Hakhof

    Brenda Tjon-Fo

    Carlijn Tempelaars

    Gittan Kuiper

    Rosa Elgershuizen

    Britt Schijvenaars

    Jolijn de Roode

    Elisabeth den Heeten

    James Veenhoff

    Malou Peters Sengers

    Pieter van der Boog

    Emma Schootstra

    Björn Merckx

    Sophie Dijkkamp

    Janne Zengerink

    Eva Peet

    Tim Ramsche

    Leonie Koelmans