Menu

About

Services

Work

Team

Journal

Jobs

Contact

Instagram

Linkedin

Make purpose work.

Breakthrough innovation   ♦   Mission-driven organisations  ♦   Coalitions for impact

On a mission to support business as a force for good

 

What we do

Explore

  • Together, we define a sustainable future for your industry, product and brand.

Transform

  • We empower teams, leadership and culture to be purpose-aligned.

Collaborate

  • We build and orchestrate coalitions for stakeholder co-creation.
Explore
Breakthrough innovation
Transform
Mission-driven business
Collaborate
coalitions for impact

Together we define a sustainable future for your industry, product and brand.

We empower teams, leadership and culture to be purpose-aligned.

We build and orchestrate coalitions and stakeholder co-creation.

Our approach

Redesign your business as a force for good

Redesign your business as a force for good

CO-CREATION

Our proven approach leads to fresh perspectives and breakthrough solutions with mandate

DESIGN DOING

Structured creativity, open minds and empowered teams

SYSTEMIC PERSPECTIVE

Crack the codes to unlock value for people, planet & business

Work

Work that matters.

Tony’s Chocolonely

Tony’s was looking for support to design & develop a strong fundament, leveraging from its current strengths and evolving capabilities to continue to cope with the current and growing global demands. Here’s how we helped...

ZOHRA

In West-Brabant, elderly care providers (Surplus, Mijzo, Thebe) partnered up with vocational education (Curio, Avans) to redesign care-education to deal with growing scarcity of care-professionals. The answer is Zohra; moving from care to broad wellbeing,...

Heineken

Creating Heineken’s new sustainable development strategy for 2020-2030: a nimble and focused design process

Tony’s Chocolonely

Through a series of workshops with the Tony’s team, we created new approaches to communicate the good and the tasty sides of the brand. We then talked to Tony fans and other chocolate lovers and...

SUMMA College

Developing the education for the entrepreneurs of the future at SUMMA College

Alliander

Co-creation of scalable local energy solutions: how to meet the evolving demands of the sustainable energy market

VPRO

Iconic TV broadcaster VPRO sets sights on successful digital future: A co-created vision for engaging new audiences online

Nutreco

Combining innovation and sustainability: how we helped Nutreco’s Skretting brand develop strategies for a more sustainable future

Gemeente Amsterdam

Creating sustainable Amsterdam 2030: municipality embraces doughnut concept for organizational design and achieving sustainability goals

Amsterdam&partners

The Municipal Executive of the City of Amsterdam has asked amsterdam&partners to advise on the future of the visitor economy.

GasUnie & Enexis Group

Together with the initiators of the 2bcm Alliance, we started to define a shared ambition for the future of green gas in the Netherlands.

    At a glance

    40+

    Dedicated strategists,
    connectors, designers and
    support team

    5K+

    Clients have been co-creating with us to become a force for good

    15+

    Years of experience in strategy,
    design thinking and co-creation

    AMS

    An Amsterdam-based boutique
    strategy firm with global reach

    Mission-first, since day one.

    Team

    Meet our team.

    Ferry van Halem

    Leonie van Mierlo

    Marloes de Wildt

    Martijn Pater

    Mariette van Muijen

    Björn Merckx

    Marianne Thieme

    James Veenhoff

    Jolijn de Roode

    Myrthe Lemmen

    Taetske Dekker

    Emma Schootstra

    Pascal van de Poll

    Lieke Schneijdenberg

    Pieter van der Boog

    Kick van der Niet

    Roxanne van Rijn

    Justin van der Starre

    Sophie Dijkkamp

    Marloes de Wildt

    Nina Grispen

    Irheen de Vries

    Vivian ten Have

    Jennifer Veldhuis

    Babke Hogenhuis

    Anne-Lies Dubel de Jong

    Martine Hochstenbach

    Taetske Dekker

    Hugo Polman

    Flore Rens

    Brenda Tjon-Fo

    Merel Mathôt

    Rosa Elgershuizen

    Carlijn Tempelaars

    Saar Jonkmans

    Mark Hakhof

    Maarten van Bemmel

    Leonie Koelmans

    Celia de Vries

    Gittan Kuiper

    Britt Schijvenaars

    Jennifer Veldhuis

    Tim Ramsche

    Fleur Rozendaal

    Vacancies

    Join our team.

    Thank you for your interest.

    You're almost there! Just give us your contact information, and you'll receive our whitepaper on "Why coalitions fail and how to prevent it"  in your mailbox.

    Whitepaper download - "Coalitions"

    This field is for validation purposes and should be left unchanged.

    * By signing up to receive our whitepaper, you agree to sign up for our quarterly newsletter and other marketing related emails. You can of course deregister through the confirmation email with the downloadable whitepaper, which will remove your from our mailing list.

    EN