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A mission-driven strategy and innovation firm

Innovation • Transformation • Coalitions • Education 

 

Our Services

Innovation

Innovate for a sustainable future for industry, product & brand

Transformation

Transform cultures, empower teams, and build purpose-driven leadership

Coalition

Build coalitions in stakeholder co-creation to amplify impact

Education

Design refreshing education programs to bring together students & professionals

Innovation
visions • propositions • strategy
Transformation
culture • leadership • diversity & inclusion
Coalitions
build • organise • manage
Education
innovate • transform • train

Together we define a sustainable future for your industry, product and brand.

We empower teams, leadership and culture to be purpose-aligned.

We build and orchestrate coalitions and stakeholder co-creation.

Design refreshing education programs to bring together students & professionals.

Our approach

Redesign your business as a force for good

Redesign your business as a force for good

CO-CREATION

Our proven approach leads to fresh perspectives and breakthrough solutions with mandate

DESIGN DOING

Structured creativity, open minds and empowered teams

SYSTEMIC PERSPECTIVE

Crack the codes to unlock value for people, planet & business

Work

Work that matters.

Tony’s Chocolonely

Tony’s was looking for support to design & develop a strong fundament, leveraging from its current strengths and evolving capabilities to continue to cope with the current and growing global demands. Here’s how we helped...

ZOHRA

In West-Brabant, elderly care providers (Surplus, Mijzo, Thebe) partnered up with vocational education (Curio, Avans) to redesign care-education to deal with growing scarcity of care-professionals. The answer is Zohra; moving from care to broad wellbeing,...

Heineken

Creating Heineken’s new sustainable development strategy for 2020-2030: a nimble and focused design process

Tony’s Chocolonely

Through a series of workshops with the Tony’s team, we created new approaches to communicate the good and the tasty sides of the brand. We then talked to Tony fans and other chocolate lovers and...

SUMMA College

Developing the education for the entrepreneurs of the future at SUMMA College

Alliander

Co-creation of scalable local energy solutions: how to meet the evolving demands of the sustainable energy market

VPRO

Iconic TV broadcaster VPRO sets sights on successful digital future: A co-created vision for engaging new audiences online

Nutreco

Combining innovation and sustainability: how we helped Nutreco’s Skretting brand develop strategies for a more sustainable future

Gemeente Amsterdam

Creating sustainable Amsterdam 2030: municipality embraces doughnut concept for organizational design and achieving sustainability goals

Amsterdam&partners

The Municipal Executive of the City of Amsterdam has asked amsterdam&partners to advise on the future of the visitor economy.

GasUnie & Enexis Group

Together with the initiators of the 2bcm Alliance, we started to define a shared ambition for the future of green gas in the Netherlands.

    At a glance

    40+

    Dedicated strategists,
    connectors, designers and
    support team

    5K+

    Clients have been co-creating with us to become a force for good

    15+

    Years of experience in strategy,
    design thinking and co-creation

    AMS

    An Amsterdam-based boutique
    strategy firm with global reach

    Mission-first, since day one.

    Team

    Meet our team.

    Lieke Schneijdenberg

    Gittan Kuiper

    Marloes de Wildt

    Tim Ramsche

    Martine Hochstenbach

    Celia de Vries

    Hugo Polman

    Carlijn Tempelaars

    Brenda Tjon-Fo

    Emma Schootstra

    Myrthe Lemmen

    Pascal van de Poll

    Roxanne van Rijn

    Jolijn de Roode

    Martijn Pater

    Sophie Dijkkamp

    Maarten van Bemmel

    Babke Hogenhuis

    Aivan Palmtak

    Ferry van Halem

    Merel Mathôt

    Saar Jonkmans

    Flore Rens

    Britt Schijvenaars

    Irheen de Vries

    James Veenhoff

    Nina Grispen

    Leonie van Mierlo

    Anne-Lies Dubel de Jong

    Rosa Elgershuizen

    Leonie Koelmans

    Fleur Rozendaal

    Jennifer Veldhuis

    Mark Hakhof

    Anne-Claire Snijders

    Eibert Anderiesse

    Mariette van Muijen

    Kick van der Niet

    Pieter van der Boog

    Taetske Dekker

    Justin van der Starre

    Vacancies

    Join our team.

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    and ecological impact in innovation
    from day 0" 
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    Thank you for your interest.

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    Whitepaper download - "Coalitions"

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